FORECASTS

Throughout the last decades, hopping from one trend to the next brought wealth to some and a "quick-fix" to others. A focus on economic quantitative growth and waste-driven production is taking its toll on global well-being.

Being unsatisfied with the old system, in 2013 we created a concept that covers more than the “next trend” and is focused on developments that last longer than one season. Today in 2017 we are still using this concept to start a project. On our Pinterest page we are updating the directions on a regular basis. When you scroll down on the boards, it becomes clear that the old stuff is still relevant. 

From initial inspiration up to market possibilities, we discuss characteristics and challenges in four directions. Our target is cross sector, but our core business comes from the fashion and design industry. The general focus is broad, yet delivers sufficient inspiration for the kick off of any collection or strategy.

The four directions are:

THE UNSEEN

In a world of abundance one needs peace of mind to perceive the unseen and undiscovered. Rare beauty, enchanting fragility or simple gestures are of priceless value. Uncovering the unseen will be a new incentive in a world “where one seems to have it all”. Whether it’s nature, human emotions or the arts touching us, we see that magic lasts longer than money, while silence sometimes holds more insight than all the information one can get. " I saw the angel in the marble and I carved until I set him free" -Michelangelo (images: June Kim & Michelle Cho, still video cooperation Ikea and Hay)

In a world of abundance one needs peace of mind to perceive the unseen and undiscovered. Rare beauty, enchanting fragility or simple gestures are of priceless value. Uncovering the unseen will be a new incentive in a world “where one seems to have it all”. Whether it’s nature, human emotions or the arts touching us, we see that magic lasts longer than money, while silence sometimes holds more insight than all the information one can get.

" I saw the angel in the marble and I carved until I set him free" -Michelangelo

(images: June Kim & Michelle Cho, still video cooperation Ikea and Hay)

THE source

In a complicated society where data overload is part of the everyday, it is impossible to keep track of everything. The question is, “can one handle today’s information?” At some point every individual wonders where they come from. It’s a perennial question. Society, at the point of crossing borders beyond our comprehension, more than ever, requires a true understanding of everything that surrounds us. “It is not about doing something new, it’s about being real” (images: still video interactive carpet by Michel Chevalier, Rafael Araujo)

In a complicated society where data overload is part of the everyday, it is impossible to keep track of everything. The question is, “can one handle today’s information?” At some point every individual wonders where they come from. It’s a perennial question. Society, at the point of crossing borders beyond our comprehension, more than ever, requires a true understanding of everything that surrounds us.

“It is not about doing something new, it’s about being real”

(images: still video interactive carpet by Michel Chevalier, Rafael Araujo)

MULTI-PATH

The multi-layered world has become a fact, still few people live their lives accordingly. Young people, creatives and the tech-curious among us have adapted to the rules of multi-choice and instability. A new reality comes with a different set of rules; harder to control, yet focused on self-regulation and community loyalty. Let’s start accepting that the real, the virtual and the imaginary have become one. “Dreamtime”: more real than reality itself   -Aboriginal infinite spiritual cycle (images: still Mixed Reality by Magic Leap, still Music Video by Graham Coxon’s)

The multi-layered world has become a fact, still few people live their lives accordingly. Young people, creatives and the tech-curious among us have adapted to the rules of multi-choice and instability. A new reality comes with a different set of rules; harder to control, yet focused on self-regulation and community loyalty. Let’s start accepting that the real, the virtual and the imaginary have become one.

“Dreamtime”: more real than reality itself   -Aboriginal infinite spiritual cycle

(images: still Mixed Reality by Magic Leap, still Music Video by Graham Coxon’s)

OFF-THE-GRID

While technological and scientific developments are causing a revolution, a changing mindset will play a crucial role in shaping our future society. By liberating ourselves from material goods, freeing our minds from domination and inefficient power games, we opt for new starting points seemingly contradictory to what we believed was “normal” until recently: from abundance to frugality, from “on-the-spot” to “off-the-grid”. “Sharing means joining forces in order to solve problems and tackle challenges” (images: letmeknowwhenwegetthere.tumblr.com, careandcomarket.com, roamers Berlin)

While technological and scientific developments are causing a revolution, a changing mindset will play a crucial role in shaping our future society. By liberating ourselves from material goods, freeing our minds from domination and inefficient power games, we opt for new starting points seemingly contradictory to what we believed was “normal” until recently: from abundance to frugality, from “on-the-spot” to “off-the-grid”.

“Sharing means joining forces in order to solve problems and tackle challenges”

(images: letmeknowwhenwegetthere.tumblr.com, careandcomarket.com, roamers Berlin)

Are you interested in the "full picture", please contact us here.