Throughout the last decades, hopping from one trend to the next brought wealth to some and a "quick-fix" to others. A focus on economic quantitative growth and waste-driven production is taking its toll on global well-being.
Being unsatisfied with the old system, in 2013 we created a concept that covers more than the “next trend” and is focused on developments that last longer than one season. Today in 2017 we are still using this concept to start a project. On our Pinterest page we are updating the directions on a regular basis. When you scroll down on the boards, it becomes clear that the old stuff is still relevant.
From initial inspiration up to market possibilities, we discuss characteristics and challenges in four directions. Our target is cross sector, but our core business comes from the fashion and design industry. The general focus is broad, yet delivers sufficient inspiration for the kick off of any collection or strategy.
The four directions are:
Are you interested in the "full picture", please contact us here.