it fits! is a trend forecasting agency exploring and contextualising innovation and developments in society. We support companies and institutions to adapt to a contemporary mindset: from economics to ecosystems, from linear thinking to an omni-channel approach and from latest to lasting. We realise non-seasonal forecasts to refresh and redefine processes and values. We do presentations and/or workshops, inspiring to kick-off future plans and strategies. On request we write articles or share our opinions in interviews and discussions. We are business partners of the renown trend forecasting agency PeclersParis in the Netherlands and Belgium.