Truus Dokter started it fits! in 1997. The agency is specialized in tracing, visualizing and describing trends and developments in design, science and more general, changes in politics and economics. Years of corporate experience as a design manager and more than 15years of representing PECLERSPARIS gave Dokter the ability to translate at a very early stage, long term developments into "down-to-earth" collection set-up, addressing practical needs with an "eye on the future".
Price winner of the Twoty trend forecaster of the year award 2015/16.