Truus Dokter

After more than a decade of corporate experience working for fashion retailers and brands as a design manager, I started my company it fits! in 1997. At the same time I was asked to become an agent for the international trend forecasting agency PeclersParis. I am passionate about analysing and describing the ever changing time-spirit in simple words and clear images. 

I am a proud price winner of the Twoty trend forecaster of the year award 2015/16.

it fits!

Truus Dokter, her company it fits! and a connected network support companies and individuals to adapt to a contemporary mindset: from economics to ecosystems, from linear thinking to omni-channel and from latest to lasting. We realise timeless forecasts to refresh and redefine processes and values. We develop presentations, inspiring to kick-off future plans and strategies. Truus Dokter writes articles and is asked to share her views on developments in society in newspapers and magazines.

PECLERSPARIS

PeclersParis is a trend forecasting agency founded in 1970 by Dominique Peclers and one of the leading agencies worldwide, inspiring and guiding innovation and design processes. Offering a wide range of trend books covering macro trends, exclusive seasonal colours and style publications. The agency also conducts special consultancy on product design, brand strategy or market views. When you are located in the Netherlands or Belgium you can contact it fits!, for other countries you can contact the official PeclersParis website